For Meta, from 🤫 hussh
The best-performing ad platform, made even better by consent.
Meta's engine is relevance, and its mission is personal superintelligence. 🤫 Private Agent One makes both better: relevance from signal people choose to share, creators who own their brand, WhatsApp commerce that ends at a local doorstep, a private agent on the glasses, and the compute to bring personal supercomputing to everyone. The person wins first, and because they win, so does Meta. We'd love to build this with you.
What Meta and 🤫 make possible.
97.7% of your revenue is advertising, and relevance depends on signal that is harder to source in a privacy-first world.
A person's 🤫 Agent One grants receipted, first-party interest signal, chosen by them, on open rails (MCP, A2A, AP2).
Cleaner, consented signal that lifts Advantage+ relevance without surveillance.
Your Business Agent already handles 10M+ WhatsApp conversations a week, and fulfilment ends in the chat.
Agent One takes a one-tap purchase to a local business's 🤫 Agent, delivered locally through the 🤫 Yellow Pages.
Ad, to purchase, to a local doorstep, agent to agent. Commerce that completes.
Creators are Meta's heart, and Ray-Ban Display is your bet on the next computer.
🤫 helps creators own their audience and brand, and brings Agent One to the glasses as a private surface.
Creators earn more and stay, and the glasses gain a personal agent that is truly the person's.
One of the best advertising systems ever built, and the reach behind it.
Meta reaches people at civilizational scale and earns almost entirely through advertising, so relevance and signal quality are the whole engine. Around it, Meta is betting big on AI, on glasses and on the compute behind both.
Family of Apps ad revenue was $59.4B of $60.8B in Q2 2026, up 27%. Relevance is the engine.
People using a Meta app every day (March 2026): Facebook, Instagram, WhatsApp, Messenger and Threads.
Q2 2026, against +14% impressions. Impressions have a ceiling. Price per ad is relevance, and relevance is signal.
Where Meta Business Agent already handles 10M+ business conversations a week.
Guidance raised at Q2 2026, with $31.1B spent in the quarter, overwhelmingly on AI infrastructure.
The production Meta and EssilorLuxottica are targeting, after AI-glasses sales tripled to 7M+ in 2025.
Meta turns attention into relevance at planetary scale. Everything we build together makes these strengths stronger.
The relevance engine
Advantage+ AI ad automation runs at a $60B+ revenue run-rate, powered by the Andromeda retrieval engine that matches the right ad to the right person.
The Family of Apps
Facebook, Instagram, WhatsApp, Messenger and Threads: 3.56B people a day, among the widest consumer reach on earth.
The creator economy
Instagram and Facebook are home to the world's creators, whose content and audience are their biggest asset.
Business messaging
WhatsApp Business and click-to-message ads, up 60% year over year, turn billions of conversations into commerce.
Personal superintelligence
Meta Superintelligence Labs, led by Alexandr Wang, has shipped its Muse Spark models, a step beyond Llama, built to help each person.
The glasses
Ray-Ban Display and the Neural Band: an on-face device the person owns, and the surface Meta is betting the next decade on.
What Meta is working to win in 2026.
Every one of these priorities has room for a private agent the person owns.
The best ads on earth
Relevance in a world with less signal: Advantage+ automation, better matching and higher returns for advertisers, while keeping trust. The core priority.
Personal superintelligence
MSL's north star: intelligence that helps each person in their own life. The ground 🤫 stands on.
Agentic commerce
WhatsApp and the Business Agent as a consented commerce layer across billions of conversations.
Creators at the center
Instagram and Facebook as the best place for creators to build an audience and a living.
The glasses as the next computer
Ray-Ban Display and Neural Band as the everyday personal-agent device.
AI infrastructure at nation scale
$130–145B of 2026 capex into gigawatt-class data centers, $31.1B of it in Q2. The compute the whole bet depends on.
Muse, the Business Agent and the glasses.
What Meta shipped most recently, and where Agent One plugs in.
Muse Spark 1.1
Meta Superintelligence Labs' strongest model yet for agentic and coding work (July 2026), in public preview with Meta's first paid developer tier.
Meta Business Agent
Live globally on WhatsApp since June 2026: it recommends catalog items, confirms stock, takes checkout and books follow-ups in one thread. Already 10M+ conversations a week.
Advantage+ and Meta AI in ads
AI ad tools at a $60B+ run-rate. Since December 2025, ad personalization can include a person's Meta AI interactions. Signal quality is the frontier.
Ray-Ban Display and Neural Band
A full-color in-lens display and an EMG wristband that reads muscle signals, with AI-glasses sales tripling in 2025.
Buy together. Build together. Sell together. Take risk together.
Every move strengthens a real Meta priority, and every one works because the person is better off.
Build: a consented-signal standard
Ad and feed relevance depend on signal that is harder to source in a privacy-first world.
On open rails (MCP, A2A, AP2), a person's 🤫 Agent One grants first-party interest signal they choose, with a tamper-evident receipt.
Meta gets cleaner, lasting signal, earned with consent. The person sees what they want and keeps ownership.
Build: Agent One on the glasses, with Meta's models
Ray-Ban Display and Meta's models need great personal, private experiences to become the next computer.
We will bring 🤫 Agent One to Ray-Ban Display as a private surface the owner runs, and run Meta's models in the Agent One runtime.
Meta's glasses and models gain a private personal agent. The person gets help that is truly theirs.
Sell: creators who own their brand
Instagram and Facebook creators are Meta's heart, and their audience and data are scattered.
🤫 helps each creator own their audience relationship and brand, and reach the right local audience, agent to agent.
Creators earn more and stay. Meta keeps the world's creators. The audience gets relevant, consented content.
Sell: WhatsApp commerce to a local doorstep
The Business Agent handles 10M+ conversations a week, and fulfilment ends in the chat.
A person's Agent One will take a one-tap purchase to a local business's 🤫 Agent, delivered in 15, 30 or 60 minutes through the 🤫 Yellow Pages.
Ad, to purchase, to a local doorstep, agent to agent, with consent. Commerce that completes.
Buy: personal supercomputing for everyone
Every Meta priority meets the same wall: power, cooling and compute at nation scale.
The 🤫 factory line, Puppy, Garage, Warehouse and Factory One, is a distributed, solar-powered edge grid: burst compute at the lowest cost per watt.
Meta gains edge compute alongside its own. Communities earn. Personal supercomputing reaches everyone.
Take risk: a consent-first data economy
The industry is moving toward data dignity, and the old signal model is under pressure.
Together we invest in consented, receipted signal and personal superintelligence as the foundation for the next decade of relevance.
We build the ad and AI economy that lasts, because it is built on trust.
Where 🤫 makes Meta's products better.
Instagram and Facebook feed
Consented, first-party interests from Agent One make the feed relevant by choice, not by inference. Better for the person, cleaner signal for Meta.
Advantage+ ads
Consented intent raises match quality without surveillance, and every grant carries a receipt.
Instagram and Facebook creators
Creators own their audience relationship and brand, and reach the right local audience: content and commerce, agent to agent.
WhatsApp Business Agent and Marketplace
One tap to purchase, a local business's 🤫 Agent, fast local delivery, powered by the hyper-local 🤫 Yellow Pages.
Ray-Ban Display glasses
🤫 Agent One as a private surface on the glasses: the personal agent you wear, under your control.
Personal supercomputing
The 🤫 edge grid helps build the compute that makes personal superintelligence real for everyone.
Build. Connect. Supply compute. Invest.
Four steps, each one useful on its own.
- 01 · Build
Agent One on the glasses, Meta's models in the runtime
🤫 Agent One on Ray-Ban Display as a private surface, with Meta's models running in the Agent One runtime across the person's own devices.
- 02 · Connect
A consented-signal standard
On open rails, a receipted way for a person's Agent One to lift feed and ad relevance, with ownership and control staying with them.
- 03 · Supply compute
The 🤫 AI-factory line
Garage, Warehouse and Factory One as a distributed, solar-powered edge grid: burst compute for Meta's workloads at the lowest cost per watt.
- 04 · Invest
Aligned as shareholders
We are Meta shareholders and believe in the mission. As the work proves out, we'd love to build a strategic capital relationship around a consent-first data economy.
The people building Meta.
Mark Zuckerberg
Founder and CEO
Leads Meta into the era of personal superintelligence, product first and long horizon.
Alexandr Wang
Chief AI Officer, MSL
Turns enormous investment into a model lead, and puts Meta's frontier models in billions of hands.
Susan Li
Chief Financial Officer
Makes the AI build-out pay, balancing $130–145B of capex with free cash flow growth, alongside a Reality Labs operating loss of $4.62B in Q2 2026.
Nicola Mendelsohn
Head of Global Business Group
Leads the advertising business, helping every advertiser and creator win.
Andrew Bosworth
CTO, Reality Labs
Leads the glasses as the next computer, and the infrastructure behind them.
Chris Cox
Chief Product Officer
Weaves AI through the Family of Apps so it feels human: relevance that helps.
Personal supercomputing for everyone, including those who serve.
The deepest alignment is the dream itself: personal superintelligence in every person's hands, on hardware they own. 🤫 Agent One is free for life to every federal and state government employee and every past or present service member, so the people who serve get a private agent of their own, and Meta's mission reaches the people who need it most.