For Apple, from 🤫 hussh
The most personal computer becomes the most personal agent.
Apple made privacy part of the hardware. 🤫 Private Agent One is built the same way: an agent the person controls, running on the device they own, sharing their context only by consent, with a receipt every time. On-device models, the Secure Enclave, Apple silicon. It is the agent Apple's bet was made for, and we would love to build it with you.
What Apple and 🤫 make possible.
Your Services engine, at 75%+ margin, runs on 2.5B devices, and Apple Intelligence has to stay private to keep that trust.
🤫 Agent One runs privately on Apple silicon today, with keys bound to the Secure Enclave.
A flagship on-device agent that deepens Services and shows private AI at its best.
Apple silicon already runs serious local models, and the iPhone 17 Pro is built to run local language models.
Agent One turns that silicon into a personal supercomputer the person owns and carries.
Own your compute: your highest-margin hardware, bought as a capital asset.
You are betting that privacy is the winning position for AI.
We bring the agent the person controls, consent receipts and a Network of human experts, on your privacy foundation.
Together we define capable AI without surveillance.
Silicon, privacy and the tightest ecosystem in tech.
Apple runs a tight loop: the world's best personal hardware, an operating system people trust, and a high-margin Services business across an enormous installed base.
With about $112B of net income, one of the most profitable businesses in the world.
The installed base at January 2026, the largest trusted personal-computing footprint anywhere.
Services, about $109B in FY2025, carries about a 75% margin against about 37% for hardware.
Peak GPU AI compute of M5 against M4. Apple silicon is built to run large models locally.
Third-generation Apple Foundation Models (June 2026): an on-device core of about 3B parameters, a larger tier of about 20B, and Private Cloud Compute.
Spatial computing, refreshed with M5. A new surface the person owns.
This is the ground 🤫 is built to stand on, and every piece of it gets stronger with a private agent.
Apple silicon
M-series and A-series chips with unified memory and a 16-core Neural Engine. The ideal home for a private agent's model: local, fast and efficient.
The Secure Enclave
A hardware-isolated subsystem in every Apple chip. A root of trust where keys and identity never leave the device.
Private Cloud Compute
Stateless, non-targetable, verifiable server compute that Apple runs for its own services. The clearest model anywhere of private AI in the cloud.
One ecosystem
iPhone, iPad, Mac, Watch and Vision Pro hand off to each other, so an experience follows the person.
Privacy as architecture
On-device processing, App Tracking Transparency and differential privacy. The trust bar customers already expect.
Brand and retail
The most trusted consumer brand, with a direct relationship with 2.5B people.
Where Apple is going.
Every one of these priorities has room for a private agent the person owns.
Grow Services
The 75% margin engine, setting records quarter after quarter across 2.5B+ devices.
Apple Intelligence, private by design
AI woven into the experience: on the device first, Private Cloud Compute for the rest, never surveillance.
Privacy as the product
Craig Federighi: "privacy in AI is non-negotiable." Guarantees enforced by technology, not policy.
Silicon leadership
The yearly M-series and A-series cadence and the Fusion Architecture, scaling Apple silicon for AI.
Spatial computing
Sustained investment in Vision Pro and visionOS.
Health
Apple Watch and the Health app: science-backed health insight, on the person's own device.
M5, Apple Intelligence and the new Siri.
What Apple shipped most recently, and where Agent One plugs in.
M5
Shipped October 2025 with a Neural Accelerator in every GPU core. M5 Pro and Max followed with a two-die Fusion Architecture, built for on-device AI.
iPhone 17 Pro and A19 Pro
Apple names "running large local language models" as a use for A19 Pro and its vapor-chamber cooling. The phone as a local AI device.
Apple Foundation Models, third generation
Released June 2026: an on-device core of about 3B parameters, a tier of about 20B for newer devices, and cloud models on Private Cloud Compute.
The new Siri
Conversational, with personal context and in-app actions (WWDC 2026, English beta), running on Apple Foundation Models and Private Cloud Compute. A natural way to call an agent.
Buy together. Build together. Sell together. Take risk together.
Every move strengthens a real Apple priority, and every one works because the person ends up more private, not less.
Build: the agent on Apple silicon
Apple silicon runs large models locally, the Secure Enclave anchors identity, and Siri is a new way in.
🤫 Agent One runs on the device on Apple silicon, signs in with Apple, anchors consent receipts (PCHP) in the Secure Enclave, and answers through Siri, App Intents and Shortcuts.
Apple's silicon and privacy stack carry a flagship private agent, and the person's life never leaves the chip.
Build: ready for Private Cloud Compute
Private Cloud Compute extends on-device privacy to the cloud with verifiable, stateless guarantees, for Apple's own services today.
Its verifiable transparency mirrors how Agent One already keeps receipts. When Apple opens it to developers, Agent One will be ready to send heavier work there.
Frontier help without surveillance, on one shared, provable privacy standard.
Sell: Apple devices with a live agent
Apple sells the world's best personal hardware to 2.5B people.
🤫 Puppy One and Agent One experiences that light up on Mac, iPhone, iPad and Vision Pro, configured and ready.
The most personal device arrives as the most personal agent, and Apple's hardware story gains an owned-AI chapter.
Buy: the personal supercomputer
M5 Macs and iPhone 17 Pro run serious local models.
People own Apple hardware as a personal supercomputer and a capital asset, a node in the edge grid rather than a subscription.
"Own your compute. Turn your personal supercomputer into a business asset," on Apple silicon.
Take risk: AI without surveillance
Apple is betting that privacy wins in AI.
🤫 brings the agent the person controls, consent receipts and a Network of human experts, on top of Apple's silicon and privacy foundation.
Together we prove the category: capable, personal AI that never becomes surveillance.
Build. Connect. Sell. Own.
Four steps, each one useful on its own.
- 01 · Build
Agent One on Apple silicon
Engineer the on-device agent together on M-series and A-series, with Sign in with Apple, Siri and App Intents, and consent receipts anchored in the Secure Enclave.
- 02 · Connect
Private Cloud Compute, when it opens
Heavier reasoning with verifiable, stateless guarantees, on one shared and provable privacy standard.
- 03 · Sell
Apple devices with a live agent
Puppy One and Agent One experiences alongside Mac and iPhone: configured, private and ready from the box.
- 04 · Own
The personal supercomputer
Apple hardware as a capital asset and an edge node, at the heart of the distributed grid.
The people building Apple.
Tim Cook
Executive Chairman (from September 2026)
Steward of one of the world's most valuable consumer franchises through the AI transition: privacy first, Services led, long horizon.
John Ternus
CEO (from September 2026)
Led hardware engineering, the hardware that makes an on-device agent possible.
Craig Federighi
SVP Software Engineering
Leads Apple Intelligence and Siri. The architect of Apple's private, on-device AI.
Johny Srouji
SVP Hardware Technologies
Leads Apple silicon, the unified-memory chips a private agent runs on.
Kevan Parekh
Chief Financial Officer
Grows Services margin and installed-base value, the discipline behind the AI investment.
Eddy Cue
SVP Services and Health
Leads Services and Health, where a consent-first agent creates lasting value for the person.
A private agent for everyone, including those who serve.
The Secure Enclave and on-device processing make Apple hardware a privacy-hardened foundation for 🤫 products serving the people who need trust most: federal and state government employees and past and present service members, to whom 🤫 Agent One is free for life. The most private personal computer becomes the most private personal agent, for the people who serve.